After unveiling its fi rst ever digital medium-format camera at Photokina 2016, Fujifi lm has lifted the lid on pricing and availability details for the FujiFilm GFX 50S – and announced the birth of the Fujinon GF lens line.
According to Fuji, consumers can expect the GFX 50S to be available in the UK in early March, at a recommended retail price of £6,199 for the body only. The GFX 50S caused quite a stir when it was revealed at the Cologne trade show last year. Aimed at professionals and the higher end of the enthusiast market, it comes armed with both a medium-format, 51.4-million-pixel sensor (with an area roughly 1.7 times that of full-frame sensors) and the X-Processor Pro, previously found in Fuji’s highly successful X-T2 and X-Pro2 cameras.
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| FujiFilm GFX 50S Front & Back View |
In terms of layout, the GFX-50S also borrows heavily from the X-T2, with analogue dials for shutter speed and exposure compensation on the top, and a rear screen that tilts in two directions, allowing its use as a waist-level fi nder in both landscape and portrait orientations.
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| FujiFilm GFX 50s top view |
At the same time, Fuji will also be releasing three fresh Fujinon lenses: the GF 63mm f/2.8 R WR, GF 23-64mm f/4 R LM WR, and GF 120mm f/4 R LM OIS WR Macro. Fujifilm says this new generation of GF lenses has inherited the design philosophy of its XF lenses, and are built especially to make use of the 51.4MP CMOS sensor in the GFX 50S and beyond – in preparation for future camera iterations, they’re all designed to support resolutions of up to 100MP.
Other accessories for the GFX 50S include a vertical battery grip for ease when shooting in portrait orientation, an EVF tilt-adapter that lets the photographer use the viewfinder from more positions, and an H-mount adapter built for mounting Fujinon HC lenses – Three new Fujinon G-Mount lenses were announced at the same time as the Fuji GFX 50S The GFX 50S is Fuji’s first entry into digital medium format originally developed for the Fuji GX645AF medium-format film camera – to the new camera’s G-mount. Each of these is to be sold separately.
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| Tilting EVF |




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